i don't want to turn this into "all-rss-autodiscovery-all-the-time" , but brent highlights the rss invisibility thing quiet nicely:

"Here's how things work for me now. When I'm at a site I want to subscribe to, I copy-and-paste its home page URL into NetNewsWire's subscription dialog. The app then searches for the RSS feed for that site. If it finds it, great. If it doesn't find it then I delete the failed subscription--even if the site actually does have a hidden-away RSS feed somewhere. I don't go looking for it manually: it's too much trouble. And thus I don't read that site.

But of course even the above scenario is too many steps: ideally, when I'm at a site I want to subscribe to, I should be able to choose a menu command to subscribe to that site. (Or maybe it's a bookmarklet, or a contextual menu command--some Subscribe to Site command that's always in the same easily-accessible place.)"

i've rambled on about this and similar things before, in ways that are confusing enough to force innocent bystanders to email me asking just what the bujeesus i'm talking about [ morbus you know who you are ]. see, i not only want rss to be invisible, but i want by "blogroll" to be invisible too. and i want them all to be linked by my bookmarking behavior.

i see a site i like - i bookmark it. that bookmarking process should form the foundation for rss subscription and blogroll formation. and no, i don't have it all figured out, but someday i'm going to move past just rambling on with incoherent, staccato statements into crisp, coherent requirements.