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ex machina


product development nirvana! i don't know how far i'd run with the analogy, but Putting people together to create new products makes some good points that an amazing number of people in technology-driven companies don't seem to understand.
"Many companies give their marketing group responsibility for determining what people will like, but marketing must focus on customers and their purchase decisions. This differs subtly from design's concern with users and their satisfaction. To succeed with a spaghetti sauce for children, you need marketing that will motivate adults to buy it, but designers need to give it a flavor that appeals to children. Marketing and design apply different skills to different problems."
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9/05/2001 09:42:00 PM 0 comments

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[ rhetoric ]

"it is hard to be brave," said piglet, sniffing slightly, "when you're only a Very Small Animal." rabbit, who had begun to write very busily, looked up and said: "it is because you are a very small animal that you will be Useful in the adventure before us."

the complete tales & poems of winnie the pooh

[ about ]

this site chronicles the continuing adventures of my son, odin, who was unexpectedly born on the fourth of july at 25 weeks gestation, weighing 1 pound 7 ounces.

he's quite a fighter and you can always send him a postcard to the most current address listed here if you're inspired by his adventures. see the postcard project/google maps mashup to see a map of the postcards.

if you're new, you can browse the archives to catch up. and don't forget to watch a few movies that i made while we were in the neonatal intensive care unit. or if you want the abridged version and you can find a copy, you can read about his adventures in the november 2005 issue of parents magazine.



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