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ex machina

i admit it. i have this wierd desire to read martha, inc. not so much to dig into the swearing-bitchy-i'll-run-you-over side of martha. no, i'm more interested in how she's managed to accomplish such a staggeringly successful parasitic invasion of kmart:

"The numbers are very clear on this. There's no ambiguity in them. Kmart's revenues have basically been flat for a decade. They haven't grown at all. What's grown is Martha's share of those revenues. And what that means is that she's just sort of moved into that business like a kind of virus that's spread from Aisle 6 all the way to Aisle 1.

A lot of the merchandise in those stores now carries the Martha Stewart brand name. And it didn't begin that way. They're not selling more. She's just cannibalizing shelf-space and everything else."
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4/20/2002 12:24:00 PM 0 comments


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[ rhetoric ]

"it is hard to be brave," said piglet, sniffing slightly, "when you're only a Very Small Animal." rabbit, who had begun to write very busily, looked up and said: "it is because you are a very small animal that you will be Useful in the adventure before us."

the complete tales & poems of winnie the pooh

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this site chronicles the continuing adventures of my son, odin, who was unexpectedly born on the fourth of july at 25 weeks gestation, weighing 1 pound 7 ounces.

he's quite a fighter and you can always send him a postcard to the most current address listed here if you're inspired by his adventures. see the postcard project/google maps mashup to see a map of the postcards.

if you're new, you can browse the archives to catch up. and don't forget to watch a few movies that i made while we were in the neonatal intensive care unit. or if you want the abridged version and you can find a copy, you can read about his adventures in the november 2005 issue of parents magazine.

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