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i guess i'll give "Email Newsletters Pick Up Where Websites Leave Off" the ol' heave into the annotated bookmark bin:

"The most significant finding from our recent usability testing of ten email newsletters is that users have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality. Even a website that you visit daily will feel like a tool where you want to get in and get out as quickly as possible and not connect with the site.

Newsletters feel personal because they arrive in your inbox; you have an ongoing relationship with them. In contrast, websites are things you glance at when you need to get something done or find the answer to a specific question."
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9/30/2002 11:36:00 PM 0 comments

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[ rhetoric ]

"it is hard to be brave," said piglet, sniffing slightly, "when you're only a Very Small Animal." rabbit, who had begun to write very busily, looked up and said: "it is because you are a very small animal that you will be Useful in the adventure before us."

the complete tales & poems of winnie the pooh

[ about ]

this site chronicles the continuing adventures of my son, odin, who was unexpectedly born on the fourth of july at 25 weeks gestation, weighing 1 pound 7 ounces.

he's quite a fighter and you can always send him a postcard to the most current address listed here if you're inspired by his adventures. see the postcard project/google maps mashup to see a map of the postcards.

if you're new, you can browse the archives to catch up. and don't forget to watch a few movies that i made while we were in the neonatal intensive care unit. or if you want the abridged version and you can find a copy, you can read about his adventures in the november 2005 issue of parents magazine.



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