snowdeal.org > ex machina: countergoogling customers

ex machina

countergoogling customers

i'll admit it. i've countergoogled in the past:

"Pay attention, marketers: remember Roger & Peppers, evangelizing 1:1 customer relationships back in 1997? Well, just when you finally have your company's customer databases and filtering tools all worked out, and you actually identified that Lego-loving dentist in Taipei and emailed him a personalized offer for a family holiday in Denmark, Google changes the name of the game with a vengeance."

although i agree with matt that it, "...could actually be something that gets built into new business processes..." , i usually find that i need to go to unusual lengths to prevent the recipient from feeling like i'm a wierd blogstalking corporate tool. up to this point, i've reserved my countergoogling powers for rather benign purposes; i specifically restrict the activity to people who have mentioned facefive in a blog. i, of course, see this as simply starting a friendly conversation and happily it has all worked out for the better so far, but i think it definately needs to be used with caution. [ via ev ]

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8/19/2003 08:19:00 PM 0 comments

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