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countergoogling customers

i'll admit it. i've countergoogled in the past:

"Pay attention, marketers: remember Roger & Peppers, evangelizing 1:1 customer relationships back in 1997? Well, just when you finally have your company's customer databases and filtering tools all worked out, and you actually identified that Lego-loving dentist in Taipei and emailed him a personalized offer for a family holiday in Denmark, Google changes the name of the game with a vengeance."

although i agree with matt that it, "...could actually be something that gets built into new business processes..." , i usually find that i need to go to unusual lengths to prevent the recipient from feeling like i'm a wierd blogstalking corporate tool. up to this point, i've reserved my countergoogling powers for rather benign purposes; i specifically restrict the activity to people who have mentioned facefive in a blog. i, of course, see this as simply starting a friendly conversation and happily it has all worked out for the better so far, but i think it definately needs to be used with caution. [ via ev ]

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8/19/2003 08:19:00 PM 0 comments


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"it is hard to be brave," said piglet, sniffing slightly, "when you're only a Very Small Animal." rabbit, who had begun to write very busily, looked up and said: "it is because you are a very small animal that you will be Useful in the adventure before us."

the complete tales & poems of winnie the pooh

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this site chronicles the continuing adventures of my son, odin, who was unexpectedly born on the fourth of july at 25 weeks gestation, weighing 1 pound 7 ounces.

he's quite a fighter and you can always send him a postcard to the most current address listed here if you're inspired by his adventures. see the postcard project/google maps mashup to see a map of the postcards.

if you're new, you can browse the archives to catch up. and don't forget to watch a few movies that i made while we were in the neonatal intensive care unit. or if you want the abridged version and you can find a copy, you can read about his adventures in the november 2005 issue of parents magazine.

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