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maybe celine can get a gig with polident

an oddly amusing story about how much can go wrong when you pick the wrong celebrity to pimp your product:

"Chrysler's strategy was to move the brand upscale by attracting younger, more affluent consumers. But during testing, BBDO's focus groups told Chrysler that Ms. Dion appealed to consumers with an average age of 52. "

"Publicly, Bill Morden, BBDO Detroit's vice chairman and chief creative officer, warned that it would take at least a year to improve Chrysler's image in consumers' minds."

[ via marketingwonk ]

bookmark: ::digg it ::furl ::reddit ::yahoo ::
11/25/2003 07:28:00 PM 0 comments


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[ rhetoric ]

"it is hard to be brave," said piglet, sniffing slightly, "when you're only a Very Small Animal." rabbit, who had begun to write very busily, looked up and said: "it is because you are a very small animal that you will be Useful in the adventure before us."

the complete tales & poems of winnie the pooh

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this site chronicles the continuing adventures of my son, odin, who was unexpectedly born on the fourth of july at 25 weeks gestation, weighing 1 pound 7 ounces.

he's quite a fighter and you can always send him a postcard to the most current address listed here if you're inspired by his adventures. see the postcard project/google maps mashup to see a map of the postcards.

if you're new, you can browse the archives to catch up. and don't forget to watch a few movies that i made while we were in the neonatal intensive care unit. or if you want the abridged version and you can find a copy, you can read about his adventures in the november 2005 issue of parents magazine.

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